McRoof'ed

Yellow and red are consistent, enduring features of the internationally recognisable McDonalds' livery. The clever choice of sunny, cheerful yellow and exciting, appetite-stimulating red subliminally reinforces McDonalds' key brand positioning as a fun vibrant place to eat.

To give all locations a lift, McDonalds have undertaken a nationwide program of recoating all roofs red. While McDonalds food is consistent regardless of the location, the roofing substrates are anything but, with roofs ranging from weathered COLORSTEEL® and new Zincalume to concrete tiles.

A generic specification was written comprising a primer coat of Resene Quick Dry acrylic primer undercoat and two coats of Resene Hi-Glo tinted to special McDonalds Lina Red. Due to their very horizontal exposure, bold red roofs are subject to harsh environmental conditions increasing the likelihood of early fading and necessitating the development of a final protective layer. The longevity of the Lina Red is assured by overcoating with Resene Sun Defier – a UV stabilised clear coating that protects the underlying solid Hi-Glo pigmented coat from premature breakdown.

As no two roofs are ever alike, the generic specification is tailored to each site following visual inspection. A system upgrade option, ideal for particularly aggressive environments, is also available using two finish coats of Resene Uracryl 403 followed by a Uracryl stabilised clear overcoat to protect the underlying pigmented finish.

The complete project, from the development of durable colour solutions through to tailormade specifications and site visits, has been managed by the Resene Project Services team on McDonalds' behalf.

With all those red roofs guiding the way to McDonalds' locations, Ronald McDonald is sure to be smiling.

McDonalds Family Restaurants: Lina Tere
Consultant for McDonalds: Tim Purdon, Landplan Pacific Ltd; Richard Webb
Resene: David Clarkson, Project Services Representative; Daryl Spinetto, Business Development Manager

McDonalds Frankton, Hamilton.
Builder: Livingstone Building
Painting Contractor: JL Connolly Ltd
From the Resene News – issue Spring 2001

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