Newmarket
As experts in selling lingerie and swimwear, Avokado knew it was critical to provide a warm, welcoming and intimate environment that their customers would feel comfortable shopping in.
Focused on infusing that atmosphere into the 135 square metre fitout, the soft neutral tones of Resene Bianca (cream off-white) and Resene Half Drought (dusty taupe) were employed on the walls of the main retail area. These colours complement the retail display finishes and create warmth in the area, while being soft enough to allow the product to take centre stage within the space.
Having a high ceiling, Resene Quarter Mondo (leathery neutral) was applied to the existing concrete ceiling to lower the visual impression of the ceiling height, creating a more intimate retail environment, and to recede this element of the ceiling into the background; drawing the attention of the eye to the lighter and brighter central suspended ceilings. These ceilings utilise wallpaper and custom made pendant lighting to add aesthetic appeal with a touch of femininity to the space.
The use of the Resene Mondo colour family is continued on the flooring, where contrasting Resene Half Mondo (lizard brown) and Resene Half Drought stripes are painted using Resene Uracryl 402 onto the existing concrete floor. The striped flooring corresponds with the ceiling features above and is a focal point of the design; leading the customer into the store, drawing them down towards the change rooms.
The upholstered bulkhead was designed as a unique feature to divide the length of the store into more intimate retailing zones, as well as delineate the location of the sales counter.
Providing a great change room experience was essential, as a large component of the sales process is conducted within this space. Soft atmospheric lighting alongside a selection of rich colours, wallpapers, fabrics and furnishings creates a diverse and intimate change room experience in an environment where harsh finishes and bright lights would not be forgiving on exposed bodies.
Here, no change room is identical, with each wallpaper and paint colour chosen to complement the corporate colour and for their rich saturation of colour. With hues like Resene Bismark (greyed blue), Resene Hillary (green toned beige), Resene Inside Back (greyed green), Resene Mulberry (silky blue red), Resene Passion (deep grape), Resene Rose Bud Cherry (red violet) and Resene Toledo (sulphur red) the palette is warm and comfortably dusty and soothing.
Colours used: Resene Bianca, Resene Bismark, Resene Half Drought, Resene Half Mondo, Resene Hillary, Resene Inside Back, Resene Mulberry, Resene Passion, Resene Quarter Mondo, Resene Rose Bud Cherry, Resene Toledo.
Products used: Resene Uracryl 402, Resene Zylone Sheen.
Architectural Specifier and Colour Selection: Christy Ormand, Spaceworks
Photographer: Grant Southam, Campbell Photography
Project: Resene Total Colour Awards 2011
From the Resene News – issue 3/2012
Resene case studies/awards project gallery
View case studies that have used Resene products including many from our Resene Total Colour Awards. We hope these projects provide inspiration for decorating projects of your own... view projects
Total Colour Award winners:
2023 |
2022 |
2021 |
2020 |
2019 |
2018 |
2017 |
2016 |
2015 |
2014 |
2013 |
2012 |
2011 |
2010 |
Entry info
Latest projects | Project archive | Resene news archive | Colour chart archive