What are the trendy paint colours for 2021?

If you're thinking of repainting in your home, you no doubt understand that home design trends could really inspire you to find a new room colour that you really love — and that makes an immediate visual impact.

When you want that extra "wow" factor in any room — or every one! — this year, you should remember that the styles are certainly moving in a number of very different directions, so it shouldn't be too difficult to find something you like among the following suggestions. To unlock some great ideas for your home, read on:

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Making sure your home can withstand autumn weather

Autumn is here in Australia and New Zealand, and that means you can expect colder temperatures — along with plenty of wind and rain — in the next few months. The question you need to ask yourself as a homeowner, then, is if your property is going to be able to withstand the changing weather, keeping you happy and comfortable.

What goes into keeping your home in the best possible shape this autumn, so that it can also stand up to even harsher weather in winter? We have a few suggestions, so read on to find out:

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Traditional marketing avenues: Why they’re not past their use-by

There's a lot of talk these days around contemporary marketing techniques. For example, pay-per-click (PPC) and search engine optimisation (SEO) are two massive areas that are only growing by the day.

As much as you should be looking into new forms of marketing for your painting business, there's still something to be said for traditional routes. Television, newspaper and radio advertising methods do not have a use-by date, and even though there are now new methods of marketing to invest in as well, these tried and tested methods still hold an important place.

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Tips for tradies: A guide to radio advertising

Radio advertising is just one of many forms of marketing available to you as a tradie. While they might not be able to see the awesome work you do with Resene paints, you can at least tell everyone all about it.

Why radio advertising?

81 per cent of the population listen to the radio each week.

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Marketing classics: The four ‘P’s for painters

Back in 1964, a main named Neil H. Borden published an article called 'The concept of the marketing mix'.

The idea includes main ingredients that are the basis behind any brand or company, and it was later refined until it boiled down to just four concepts: Product, price, place and promotion.

Any brand can make the most of this famous marketing mix by focusing on each 'P' to help reach your target audience. Here's a closer look at each factor in terms of what it might mean for a painter.

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Tips for tradies: 3 marketing truths that will never change

When it comes to marketing your business, there are always going to be new and trending platforms, ideas and styles. But then, there will always be a number of truths that will never change.

Here are just three of those marketing ideas that should always serve you well, and will never go out of style!

Certain marketing truths to help your company grow will never go out of style.Certain marketing truths to help your company grow will never go out of style.

1. The Pareto Principle

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How to hold onto summer all year round with colour

There comes a day in every year where you begin to realise that the long, hot summer is on its way out, and those cooler drizzly days aren't far away.

Fortunately, you can always hold onto that summery feeling by recreating it within your home with nothing more than a few clever paint colour choices and some nifty decorating.

Here's a little inspiration to get you started on a new interior design colour scheme to enjoy that summery feeling throughout the year.

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A painter’s guide to Facebook

Every day, more than 1.23 billion users log into Facebook to check the latest from their friends, see updates from companies they follow and watch the odd cat video. That's just slightly fewer people than the entire population of China (the world's most populous country).

If you're not already making the most of this free marketing tool, today is the day to create a company account and get sharing. For those who have never used Facebook before, it may pay to ask a friend to sit down with you and show you how this social media platform works. Once you have a solid working knowledge of the basics of Facebook, here's what you need to know to help turn it into a marketing platform for you and your business.

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5 decorating tips for couples moving in together

Moving in with your significant other is exciting and fun, but not without its challenges. Having a home that looks well put-together when you both have completely different interior design styles can be difficult to say the least. Sharing a home doesn't have to mean an endless series of compromises over your individual aesthetic tastes, though, as harmonious balance can be established. Blending different home decorating ideas, contrasting colour personalities, and favourite furniture isn't easy but it can be done – read on to find out how. 

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How to find inspiration for your home colour palette

Colour is the secret to setting the mood and having a cohesive style and flow throughout your home. Choosing a colour palette for your whole home is at the heart of interior design, but with such a vast array of colours available at your local Resene ColorShop, narrowing down your selection can seem tricky.

It can seem especially difficult as most home colour palettes should only consist of three to five hues. This might seem limiting at first, but sticking to a colour palette will make your home more aesthetically pleasing and comfortable to live in. So how do you go about choosing a definitive colour palette?

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