Category Archives: Tips for Tradies
There's a lot of talk these days around contemporary marketing techniques. For example, pay-per-click (PPC) and search engine optimisation (SEO) are two massive areas that are only growing by the day.
As much as you should be looking into new forms of marketing for your painting business, there's still something to be said for traditional routes. Television, newspaper and radio advertising methods do not have a use-by date, and even though there are now new methods of marketing to invest in as well, these tried and tested methods still hold an important place.
Radio advertising is just one of many forms of marketing available to you as a tradie. While they might not be able to see the awesome work you do with Resene paints, you can at least tell everyone all about it.
Why radio advertising?
81 per cent of the population listen to the radio each week.
Back in 1964, a main named Neil H. Borden published an article called 'The concept of the marketing mix'.
The idea includes main ingredients that are the basis behind any brand or company, and it was later refined until it boiled down to just four concepts: Product, price, place and promotion.
Any brand can make the most of this famous marketing mix by focusing on each 'P' to help reach your target audience. Here's a closer look at each factor in terms of what it might mean for a painter.
When it comes to marketing your business, there are always going to be new and trending platforms, ideas and styles. But then, there will always be a number of truths that will never change.
Here are just three of those marketing ideas that should always serve you well, and will never go out of style!
1. The Pareto Principle
Every day, more than 1.23 billion users log into Facebook to check the latest from their friends, see updates from companies they follow and watch the odd cat video. That's just slightly fewer people than the entire population of China (the world's most populous country).
If you're not already making the most of this free marketing tool, today is the day to create a company account and get sharing. For those who have never used Facebook before, it may pay to ask a friend to sit down with you and show you how this social media platform works. Once you have a solid working knowledge of the basics of Facebook, here's what you need to know to help turn it into a marketing platform for you and your business.
A business card is a staple of modern day marketing, and it's easily one of the smallest and simplest tools in your advertising arsenal as a tradie.
They are relatively affordable and quick to create, so here are a few top tips for your business cards to help boost your business.
What, who, and how to contact you – in that order.
Those are the very basics of any business card. Firstly, it should include a basic explanation of what you do, then offer your name and contact information. One important tip is to include contact details that reach you directly. For example, instead of including a generic company phone number or email address, use your own personal ones. If you have met someone and they want to call you about a job at a later date, they will want to speak to you directly, not anybody else.
In 2017, it might be time to think about boosting your marketing efforts and reaching new clients to further promote your brand and business.
If you're looking at the year ahead and aren't sure where to start, consider these three marketing trends that could help you get ahead.
1. Influencer marketing
Influencer marketing is currently booming, and tradies may be in a great position to use it to their advantage.
Regardless of the job you're in, whether that's a trade or an office role, you're always going to want the best for your business.
However, there are a few common cases where you may be doing more harm than good, despite all those efforts! Here are five examples of things you might be doing that may hurt your business in the long run.
1. You work too much
There are now more than 600 million users on Instagram (and counting, according to the site's official statistics page), which is almost double that of Twitter.
Since anyone can use Instagram for free, that's a huge amount of potential new clients at your fingertips that won't cost you a cent. The social platform is particularly good for painters as it is completely focused on beautiful things – and what does a painter create if not beautiful things?
When you're looking for your next work project, put yourself in your clients' shoes. Think about what they want from a tradesperson, then show them exactly how you tick all the boxes.
Here are five of the top things anyone wants from a tradie, and how you can go about proving that you fit the bill.
1. Positive reviews
Word of mouth is one of the most trusted kinds of marketing out there, so if you can generate positive reviews from past clients, this can greatly help with bringing in new ones.