Resene Paints - home page


From the Resene colour choices booklet

So you thought blue was just for the boys? Think again.

Soothing blue

Apparently it's the least gender-specific colour around. It’s also one that inspires a feeling of trustworthiness, sincerity and peacefulness. It stands proudly for moderation and dependability, which is why many uniforms are blue and why more conservative institutions often choose it as their branding colour.

Blue often gets a bad rap as a cold colour but depending on the shade, blue can be very welcoming and soothing, especially in dark inky tones or in soft eggshell shades. Because of its calming qualities, it’s a great colour in sunny rooms, and in pale versions, it will ‘open up’ a room, making it appear more spacious. It’s a popular choice for bedrooms.

Blue is a classic choice for bathrooms because of its feeling of cleanliness (there’s a reason most packaging for cleaning products is blue).

Combinations to try:

  • Soft grey blues, like Resene Duck Egg Blue, used with palest sand tones for a bachy, seaside feel.
  • Retro teals, like Resene Blumine, with other zingy brights against a background of cleanest white or deepest black. Unapologetic and fun.
  • Deep blue, like Resene Indian Ink, for a rich and sophisticated living room, teamed with soft metallic coppers, or even pops of mustard and blush.
  • Pretty vintage blues, like Resene Time Out, teamed with antique white and pretty sorbet shades.

A classic blue bathroom, bermuda grey walls
Left: Walls in Resene Jordy BlueRight: Wall in Resene Bermuda Grey.

Positive – Blue is the colour of intelligence. Strong hues denote clear thought; lighter ones, mental focus. It improves productivity, and so might be a good choice for a study. Certain shades of blue relax, soothe and make us feel calm. Blue is also considered to be clean, and so works well in bathrooms and laundry areas.

Negative – Blue can exude coldness and aloofness. In kitchens, it is sometimes less desirable, possibly because of our primitive instinct to avoid blue foods – in fact, it can act as an appetite suppressant.


Download a PDF of this article

Resene colour choices booklet
Choose colour with confidence and creativity

Resene Paints Ltd

Resene Paints Ltd   –

We would love to hear from you if you wish to use Resene's images, information and ideas for social medial, blogs, newsletters and other media use. Please email and let us know what you need, what it is for and how Resene will be acknowledged as the source of the content. We are happy to assist with most requests.

Our vision is to be respected as a trusted, ethical and sustainable company and acknowledged as the leading provider of innovative paint and colour technology. View Resene’s profile, Quality Policy, Environmental Policy and Health & Safety Policy.

Any personal data, such as name, address, phone, email details, supplied to Resene for the purposes of receiving newsletters, orders etc will be retained by Resene Paints Ltd and used only by Resene Paints Ltd and its trusted agencies for the purposes of communication/promotion/providing service to you. We do not sell, trade or otherwise transfer your personal data to outside third parties. If you wish to opt out of communication from Resene please complete our contact us form. View our full Privacy Policy.

Colours shown on this website are a representation only. Please refer to the actual paint or product sample. Resene colour charts, testpots and samples are available for ordering online.   See measurements/conversions for more details on how electronic colour values are achieved.

View Videos