b'Whats in a name?Asteroid. Copyrite. Endorphin. Wonderland. Awol. Whizz Bangwhere do they get the names from?ThenamesforallResenecoloursareselectedbythecompanys managing director Nick Nightingale and marketing manager, Karen Warman. They pick their favourites from an ever-evolving master list of about 2000 names, matching them to colours for the new chart. Bright reds, yellow and oranges are the easiest colours to name, says Karen. Greens and neutrals are usually much harder. And often theyre left with a pile of these trickier colours for which names need to be created.Manycolourchartshavenamesbasedonaspeci ctheme.For Choosing colours can be a relatively quick process, saysexample, the Resene Lumbersider chart features nature-inspired names Karen Warman, Resene marketing manager. However,such as Rattlesnake, Thistle, Gravel and Marshland, while the Resene what comes nextthe formulating, coding, creatingKidzColour chart includes the child-friendly names Topsy Turvy, Lullaby, artwork and printing of the colour chartscan take upDaisy Chain and Candy Floss.to eight months.Up to 80 new colours are added each year to The Range fashion Color Communications Inc. Australasia Ltd (CCIA) is thefandeck. These have a modern slant and usually include topical names. company that creates most of the Resene colour charts.Kidman, Wellywood and Middle Earth feature in The Range 2006, Kirsten Long from CCIA says its a two-pronged process.while past favourites include Kournikova and Hillary.One phase is the manufacture of the colour and the colour- Each year Resene runs an internal competition where staff are invited matching; the second aspect is the creation of the artworkto submit names, with prizes going to those whose suggestions makethe images and text that go on each colour chart. it onto The Range. Nick and Karen also collect names as they go about After we receive a set of colour standards and the artworktheir day, jotting down ideas from a variety of sourceswhether its fromResene,wecarryouttheall-importantcolour- a video title or a word from an overheard conversation. In fact, theyre matching, says Kirsten. Once Resene has approved eachalways looking for new ideas. If you have a colour name brainwave, colour, it gets coated onto a paper substrate. Its then driedemail it to advice@resene.co.nz, with Habitat colour names in the in an oven and comes off in reels, which are sheeted offsubject line and you might just see it in a future colour chart.and cut into chips. These are then mounted onto the printed cards and the colour charts are compiled. Traditionally, colour charts were manufactured using CCIAs product, but unlike most colour charts, most of Resenes are now produced using actual Resene paint. When you pick up The Range, the colour chips are printed using Resene SpaceCote Low Sheen, the same paint you would use to paint your homes interior. This gives a more accurate idea of the shade. | 119'