b'The fourth indicator, and one important to local colour charts, is sustainability. This is somethingOne company to make of which we are becoming increasingly conscious in terms of materials and practices, and sheextensive use of Resenesfeels it drives our preferences for greens, blues and sunshine golds.forecasting and subsequentcolour ranges is Cork Concepts.Finally, she lists technology, which drives the way we operate. It dictates to a great degree our surroundings and the way we interact with them, and the way we perceive and communicateThis New Zealand firm mixes Resene colour. It also affects the creation of colour itself, and she raises heat-sensitive colours, and thepaints into its polyurethane to tint popular iridescents and metallics, as cases in point.its wide collection of cork tiles.Foremost among the five secondary indicators, Judy-Lea ranks globalisation, pointing out thatFrom our point of view, it is invalu-this may well join the group above in the near future. able that the Resene colours are so Our awareness of and interest in other cultures is growing rapidly, and is influencing decisionssophisticatedandsoaccessible, such as colour almost daily. You can see the native textile influence coming through at thesaysPatHadleeofCorkConcepts. moment in our bright and mid-tone palettes, she says. A few years ago, we were drawing ourWecantellcustomerstostopin colours from AsiaChina and Japannow were seeing Mexican and Salsa inspirations comingand look through the Resene colour through. The world is growing smaller and that affects our colour inspiration. chart,andthenwecanproduceexactlytheshadetheychoosefor Also important is an influence she labels instant gratification; the pleasing of the individual thattheir floors.has developed as a reaction to years of mass-production.The company exports a considerable People are starting to want what they want, when they want it, and they want it tailored toamountofproducttotheUnited them. This starts to have quite an influence on colours and colour schemes, with people aimingStates,wherethecoloursespe-for individual combinations to ensure their look is unique. For a company like Resene thatcially the metallicsare extremely already offers a huge range of colours, this means the introduction of additional services likewell received. In fact Washingtons colour matching to exactly meet the demands of the individual. UmquaBankrecentlyspecified The other three secondary indicators are bio-engineering, spirituality and the growing refusal ofCork Concepts tiles in Resene Black generations to conform to stereotypes. This last means that people are choosing certain coloursPepperwoodstainforaprototype regardless of their age. interiorfitout,whichifallgoes One key factor in all this, says Judy-Lea, is the necessity of going backas a colour forecastereachwellwillseeitspecifiedfor45 season and seeing if, in light of all the trend evidence, you were right after all. The other importantbanksitesinCalifornia.Perhaps consideration, even in the face of all this data, is not being afraid to do yourown thing. another homegrown success story in the making!We live in a unique place and lead a lifestyle of our own, she says. Why should we depend purely on following external influences? Whyshouldntweaddintoour colourwaysthelushgreensof our fauna, the brilliant blues of our sea, the depth of colours we see around us every day under our strong light?The Range 2005 includes hues and metallics designedfor the year 2005. Available from Resene.| 67'