b'retail therapyReseneWhether its allowing for an area to try out a product or Resene Copperhead an interactive space for kids to see how high they can Black Magic Resenejump, engaged shoppers are more likely to spend moreResene ReseneIronsand time in store and return for further visits. Bilbao SunriseReseneIndian Ink Build a moodLighting drastically affects the feeling of space and plays a pivotal role in communicating the vibe and energy of a top tip store. This is something that will vary greatly depending onyourclientstargetcustomers.Forinstance,a Eliminate hazards to customers bychildrenstoystoreshouldfeelwarmandfriendly removing opportunities for slips, trips andwhile you might be looking for sultry drama in a high-bumps right from the design phase. Thisend furniture store or a perfumery. Ensure ambient could include rounding the corners of shoplighting gives off enough lumens for products to be furniture, or the type of finish you chooseseen properly, but avoid creating too much brightness for the floor. High-polish tiles might lookor glare. And, look to bulbs with the right temperature pretty, but theyre a nightmare to navigateand colour for the mood youre trying to evoke. top tipwhile wearing high heels.Track lighting is one of a visual merchandisers best friends. Its extremely useful and adaptable as it canIf youre struggling with creating a visual hierarchy, try the be repointed and manipulated over and over again aspyramid principle, which makes items look like they are cascading above left: In retail/service combination settings,displays are refreshed, so be sure to incorporate it inin the line of vision.allow space to keep products for purchase close toareas where your client will be building product displays, the point of entry so that perusing retail customersstorefront windows and outward facing shelves or racks.dont feel as though they are intruding on those receiving a service. Tongue-and-groove walls inKeep in mind that the lighting design and paint sheenabove: When it comes to clothing store design, the fitting room area is one of Above and below Whileasinglecolourisagreatpick-me-Hearing Music affects how customers interactResene Indian Ink and ceiling in Resene Ironsand.and finish choices should go hand-in-hand. Picking theparticular importance and requires attention to colours, lighting, mirrors, places to Because the walls of many retail settings areup, look for ways to think outside the box byinandwithastore.Aplaylistwithaslower,Interior by Product X Architecture Ltd, rightcombinationcannotonlyhelpeliminateglareput merchandise that is being tried on as well as customers personal belongings and paintingshapes,patternsordirectionallinessofter beat will lessen customer pace as theywww.productx.co.nz, graphic design by Belindabut also minimise the appearance of marks and minor of courseseating. Walls in Resene Half Sea Fog, ceiling in Resene Concrete and often stocked with product, the ceiling can beto influence traffic flow and draw even moremove around the shop floor. Duffy, www.duffy.co.nz. damage when they inevitably occur. fitting room doors in Resene Deep Fir. Design by Adrian Nancekivell Design (AND a prominent opportunity to make a statement.Limited), www.and.co.nz, colour selection by Max Johnson, build by Dimension Insteadofwhite,tryoneormorecoloursattention to displays. TouchIn-storecustomershavetheabilityabove right: Creating and applying a theme throughShopfitters, www.dimensionshopfitters.co.nz.to touch and feel textures, so allow for easilycolour, finishes and materials can aid in selling theSelect the right sheenthat connect with your clients brand. Or tryidea of a particular lifestyle to customers. For theabove right: Lighting design and paint colour selection should go hand-in-hand creating a subtle pattern by using the same hueEngage all the senses reached locations in the design to encourage asteel portals, picture frames and change roomThe gloss levels you choose for the paint will impactto get the mood youre after. For this kids retail concept, the design team in two different sheens, such as a combinationWhat customers see, smell, feel and hear willtactile experience. doors in this design, basecoats of Resene Blackon how the colour appears in certain light. The sheenbrought a sense of wonder and whimsy overhead. Ceiling in Resene Alabaster of matt and gloss. impacttheirdirectperceptionofaretailer.SmellThissenseisstronglyassociatedMagic were topped with Resene Copperhead toor gloss level of the paints you specify is essentiallywith a feature in Resene Bilbao and shop walls in Resene French Pass. Design by AnddontoverlookthehardestworkingAlthoughvisualmerchandisingfocusesheavilywithmemoryandcanallowconnectionwithcreate an aged, weathered look. Heritage boardanaestheticattribute,butitcomeswithsecondaryWoodhams Meikle Zhan Architects, www.wmza.co.nz, build by Datum Projects, surface in the shop: the floor. Resene Walk-onon aesthetics and what the eyes seehenceshoppers on an emotional level. There are evenand batten ceiling in Resene Armadillo and timbertechnical implications. As a rule of thumb, within thewww.datumprojects.co.nz, painting by Project Painters, www.projectpainters.co.nz, panelling, shelving and display units stained in Reseneimage by Mark Scowen, www.intense.co.nz.is a satin general purpose flooring and pavingitsnamedontoverlooktheopportunitytocompanies that engineer scents to use in theirColorwood Bark, Resene Colorwood Dark Rimusame generic type of paint, glossier products will have paintmadewithtoughacrylicresinstogivecreate a more immersive experience. Customersretail locations to put customers in the rightand Resene Colorwood Pitch Black. Design bymoredurabilitythantheirflattercounterparts.Thebelow right: The dynamic use of colour and lines in Resene Sunrise and Resene maximum durability and abrasion resistance inbrowsing products online can only observe withframe of mind to spend. Mackit Architecture, build by Holmes Constructionvast majority of paint binders are inherently somewhatHome Run pulls the customer into the retail design of Anime House. Design by a single pack finish. Its ideal for use on floorstheir eyes. But when they enter a store, they Taste If food or drink products are on offer,Wairarapa, www.holmes-construction.co.nz, glossyanduniformreductionofglossrequirestheAdrian Nancekivell Design (AND Limited), build by OnPoint Projects NZ Ltd.andsteps,includingconcreteandtimber.engage with all five senses. designinasampletablespaceforseasonalpainting by Best Blokes Decorating Limited,precise disturbance of the surface of the film, so as www.bestblokesltd.co.nz, engineering by SullivanReseneReseneResene Where even higher performance is preferred, Sight Use visual cues like lighting, colourfavourites to tempt trial and purchase. Consulting, www.sullivanconsulting.co.nz, to diffuse the incidental light on it. By this definitionAlabaster Half Sea Fog French Passgo for a Resene Uracryl engineered coating forand balance to direct customer attention toLook for ways to encourage customers toimage by Marshall Pitney Photography, flatpaintsarealwaysrougherthanglossierpaints,ReseneReseneResene added durability. specific products and displays. interact physically with the store and displays.www.marshallpitney.co.nz. eventhoughthisincreasedroughnesscanbeonaHome Run Deep Fir Armadillo62 blackwhitemag.com blackwhitemag.com 63'