Monthly Archives: December 2015
As any interior designer will know, colour psychology is a major part of the industry and has helped countless designers pick the perfect colour palette for a space. Picking a hue that is especially suited to the use of a room is a seamless blend of form and function, using colour theory and practical design ideas together to offer clients the best possible solution.
Now, a team of researchers from the University of Oregon (UO) and University of Cincinnati (UC) have found that when brands use the colours blue and green, consumers see them as more ethical. In a series of studies and focus groups, the researchers found that seeing these two shades makes consumers imagine that the imaginary, fictitious brand was making ethical, moral decisions in their business practises simply because they associate these blue-green tones with being kind to the planet.