front and centre

Pita Pit branding

When you’re a retail store, it’s important to make a great first impression to draw in customers. Pita Pit is well known for their strong use of fresh green branding to underpin their healthy meal options. When developing their store layouts, they were keen to develop their counter area further with something unique.

Out of the design concept, came a custom designed MDF panel, which was sprayed and used successfully in two stores. But the solution didn’t stop there. Keen to add more value to the solution and provide a better longer term option, the concept was evolved further to create a moulded acrylic panel sample, backpainted with Resene Lumbersider tinted to Resene Limerick (Irish green) to add colour. The benefits were immediate obvious – the new panel was more hardwearing and robust and could be more easily cleaned. The new design has been so successful that Pita Pit is rolling out this system to new stores on both sides of the Tasman.

Supplier: Fodera
Architectural Specifier: Nuvo Design
Cabinetmaker: Meridian Joinery
From the Resene News – issue 2/2013
Project: Resene Total Colour Awards 2014

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